Document Type
Report
Publication Date
2-7-2018
Abstract
In partnership with Animal Equality, Faunalytics conducted a randomized controlled trial in a realistic animal advocacy context. The results showed that Animal Equality’s pig-focused videos had a significant impact on pork consumption compared to a no-video control condition. In addition to the full report, we also published a post about lessons learned from this large-scale field study to help others who want to undertake similar research.
Recommended Citation
Faunalytics (2018). An Experimental Investigation of the Impact of Video Media on Pork Consumption. Retrieved from: https://faunalytics.org/wp-content/uploads/2017/12/Animal-Equality-Report-Final.pdf
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